Las Vegas, Nev. – MateFit®, a leading herbal tea manufacturer, proudly announced today a one-year agreement to be the official herbal tea partner of the Ultimate Fighting Championship® organization. The Missouri-based company sponsors UFC® superstars Benson Henderson and Chad Mendes among other notable athletes.
MateFit will receive various signage and branding positions throughout UFC programming ranging from nationally televised FOX and FOX SPORTS 1 broadcasts to Pay-Per-View events. Additionally, MateFit will be featured prominently in the hallowed Octagon® throughout 2014 and on select UFC fighters’ apparel. MateFit debuted in the Octagon July 5 at UFC 175 on co-headliner Alexis Davis.
“I am proud to announce that MateFit is now an official sponsor of the UFC,” said Sasideep Kommareddy, MateFit’s Global Marketing & Advertising Manager. “This strategic partnership with the prestigious UFC organization is the ideal platform and opportunity for both MateFit and UFC athletes, as our company offers a premium product line of Herbal Teas that support a healthy lifestyle that so many athletes and ordinary individuals alike consume daily. We are thrilled about this opportunity and I would like to personally thank the entire UFC family for their enthusiasm and commitment to our brand.”
“We are excited to have MateFit as the official herbal tea provider of the UFC,” said Michael Mossholder, UFC Senior Vice President of Global Marketing Partnerships. “The UFC has always been committed to a healthy lifestyle and MateFit shares our passion.”